Pubs On The Market v2.0

The Ashby Tavern, Hinckley

East Midlands

Ashby Road, Hinckley LE10 1SL, UK

The Ashby Tavern is a popular community local sitting on the main road Ashby Road a mile from the nearby town of Hinkley. As its proximity to Hinkley suggests it is in a densely populated area surrounded by housing and the population within a one mile radius is 24,000. The local housing shows a mix of private and rented with most people within the comfortable community’s demographic category which is great for the pubs community offer and values.

The pub is a traditional double bay 1930s building on the front but with a much more modern feel to the updated interior.

Pub Layout

The pub has an open plan feel with furniture creating subtle zones. On entering from the front door customers see a central bar servery with softer lounge seating to the left-hand side with an open fire. Both bay windows to the front of the pub have fixed seating and tables. To the right hand side this leads round to a pool table and darts area which has a great bar feel but still with sightlines throughout the trading area. Adjacent to the bar servery is a small galley kitchen that has air extraction and is equipped with electrical catering equipment so can be used to produce a small menu or handheld food for team matches. Both sets of toilets are on this level. A set of stairs to the rear of the bar area leads down to the rear garden, terrace and car park. The cellar is down on the lower level along with good size store room. Although many would be able to walk to the pub it also has a very large car park to the rear for about 35 cars. There is a huge, grassed area much larger than the norm that can be utilised especially by families. Leading into the pub there is a large, flagged patio with A frame benches brilliant for outside drinking eating and entertainment.

The stated ingoing figures are correct at point of advertising. Please be aware there may be additional costs.


Everything about the Pub

The pub at present trades to the local community with most customers walking to the pub. Trade is busiest at late afternoon when older retired people attend along with trades people calling on the way home from work.

Private Accommodation

The private accommodation consists of three bedrooms, large family bathroom, sitting room and kitchen diner. The flat feels large light and airy and is situated above the pub.

Annual Rent: £20’000

Security Deposit: £5,000 (Deposit Build Option Available)

Working Capital: £2,500

Stock: £2,500

Business Rates: Nil

F&F: Funding options may be available for the right licensee

Training: £325 plus VAT

* Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

Additional Info

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £60.89 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

Ingoing Cost: 10000
Annual Cost: 20000

The pub should trade as a local community pub with teams and encourage families specially to use the outside area. They should hold some big outside events each summer and have a travelling pop up food offer at weekends in the summer. The creative use of the small galley kitchen to have a food offer is also key. Teams and sky sports would be a huge benefit. It should draw people out of Hinkley as it is a very short drive away and hold a prominent main road frontage.


Contact The Love Your Pub Team:

Contact number: 01329 227488

Contact email address:

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The Love Your Pub Group gives notice that the contents of these particulars are believed to be correct but are given without responsibility and intending purchasers or lessees should satisfy themselves by inspection or otherwise to their correctness. These particulars do not form any part of any offer or contract and no person in the employment of the company has any authority to make or give representation of warranty to this property.