Are you after the best UK drink suppliers, our friends at Value for Venues & Greene King can help create a drinks menu to keep customers returning !
Your customers have different beer cravings as the seasons change, making it a good time for pubs and bars to alter the beer lineup. Preparing a seasonal beer menu is an opportunity to introduce exciting new beers that help lure regulars and new customers into your venue. From autumnal pumpkin spiced ales to the warm ales of winter, there’s no better way to create an unforgettable drinking experience. In this article, we look at constructing a seasonal beer menu that generates revenue and keeps your customers in love with your pub.
Best UK Drink Suppliers – Value For Venues & Greene King Can Help Create A Drinks Menu To Keep Customers Returning !
Why a Seasonal Beer Menu Works
Attracting and Engaging New and Existing Customers
Seasonal beer menus are an effective way to stand out from the crowd and attract new customers. There are people who simply love beers and are more likely to try something new during different times of the year. Regularly introducing beers on rotation creates interest in your pub, and your customers will have a reason to visit, knowing they can expect something new, like a rich winter stout or a crisp autumn ale.
Our seasonal range is available during limited periods, in line with our seasonal calendar. Contact your Value for Venues Sales Development Manager for more information on how to stock any of our Seasonal Beers.
Beer Menus in Autumn: From Pumpkin Spice to Oktoberfest
Let us talk about the Pumpkin Spice Beers
And rightfully so, autumn is all about pumpkins, with Halloween being one of the most significant seasonal events of the year. Introducing a pumpkin-spiced beer is a good way to bring the celebrations to life in your pub.
Oktoberfest Beers Festivities
Oktoberfest is a great chance to refresh your line of German lagers. Talk to your beer supplier to find out how they can support you in staging a German beer festival in your pub. They should be able to help with POS, glassware, and menu curation.
Feature Beer: Bonkers Conkers
Greene King’s autumn seasonal offering is a must for any pub or beer enthusiast looking for a fun and unique option. It has become an annual favourite and a beer your customers will look forward to seeing at the bar.
Winter Warmers and Spicy Flavours
In addition to an extensive beer selection, an association with Greene King equips you with expert assistance through the Beer Genius program. This resource includes training your staff on seasonal beer trends, selection, serving, and maintenance to ensure that your pub offering is of the highest quality and standards.
Conclusion
Developing a seasonal beer menu is not just about swapping out beers—it is about providing customers willing to try new things with an exciting, rewarding, memorable drinking experience.
It can also generate additional interest in your pub and drive sales at key times in the calendar year. Contact your Value for Venues Sales Development Manager for more information on Seasonal Beers.
Try adding beers with cinnamon or ginger flavours or made with malty undertones that take on the season perfectly.
As the temperature falls and winter approaches, people want richer and more warming brews known as ‘winter warmers’. These brews are noted for their smooth malty flavours, such as dark fruit, ginger, or spices, making them ideal as the temperatures drop.
Featured Beer: FireSide Winter Ale
Festival Beers
If you want to embrace the joyousness of this season, Rocking Rudolph will make your pub feel like Christmas. These beers are perfect for this time of year and will increase the warmth and comfort for customers wishing to escape the chilly weather.
Featured Beer: Rocking Rudolph
Offering Stronger, Heartier Beers
Many beer drinkers prefer stronger and richer beers as the days grow colder. Winter is usually when people crave ales with a high ABV (alcohol by volume), which provide warmth and richness. So, including an additional stout or porter in your list of winter beers could prove a winner with customers.
Feature Beer: Blood Hound
This bold, special autumnal stout is easy drinking and features chocolate and orange characters, making it an ideal introduction for Halloween.
Rotating Seasonal Beers: An Effective Method to Keep Your Offerings Up to Date
How Do You Build A Balanced Beer Menu?
Seasonal beers are key to enhancing your beer menu, but it must also be balanced with crowd-pleasers or top-selling beers. This way, you can cater to more daring drinkers and regulars who prefer their usual beers.
Marketing Seasonal Beers
It is not enough to just stick a seasonal beer on the pumps in the hope that it will sell. A seasonal beer allows you to communicate and build a deeper relationship with your customers, so consider ways to maximise the marketing opportunity. Here are some things you could consider doing to help create a buzz around your seasonal beer rotations:
Beer mats and tasting cards
Staff T-Shirts
Beer tasting nights
Social media promotions
Table talkers and Counter Cards
For more tips on promoting your beer offerings, check out our guide on Putting Cask in the Spotlight.
Training Employees on Seasonal Offering
Your staff are an integral part of the sales process in relation to your seasonal beers, so ensure they are adequately trained on each beer’s characteristics, taste and food pairing considerations, if any. Customers are more open to trying new beers when staff can talk confidently and knowledgeably about them. This both enriches the customers’ experience and can drive sales.
How Value for Venues Can Help Your Seasonal Beer Menu
Access to a Wide Range of Seasonal Beers
At Value for Venues, we can provide a wide range of seasonal and specially brewed beers to satisfy your beer-loving customers all year round. Be it autumn ales or winter warmers, we have perfectly fitting beers for your pub. Our Cask Ales selection and Special Edition Ales are second to none and our Sales Development Managers can help you to curate a full calendar of guest beers to excite your customers.
Assistance Provided by Greene King’s Beer Genius Program
In addition to an extensive beer selection, an association with Greene King equips you with expert assistance through the Beer Genius program. This resource includes training your staff on seasonal beer trends, selection, serving, and maintenance to ensure that your pub offering is of the highest quality and standards.
Conclusion
Developing a seasonal beer menu is not just about swapping out beers—it is about providing customers willing to try new things with an exciting, rewarding, memorable drinking experience.
It can also generate additional interest in your pub and drive sales at key times in the calendar year. Contact your Value for Venues Sales Development Manager for more information on Seasonal Beers.
