Pubs On The Market v2.0

Bar 29, Rugby

West Midlands

Sheep St, Rugby CV21 3BX, UK

Bar 29 is an attractive one room operation community pub, prominently located in the town centre of Rugby, just off the market square. It is surrounded by other licensed premises and retail operations with a large footfall. The town centre is lively throughout the day with shoppers and with an array of nightlife in the evenings and weekends. Rugby is the second largest town in the UK on the east side of Warwickshire bordering Leicestershire and Northamptonshire. There is easy transport links to the M6, M1 and M45 all within a ten minute drive of the town centre.

Pub Layout

On entrance there is a long well equipped bar to the right hand side servicing an open-plan room with the comfort of loose seating throughout. There is also a raised area is at the front of the trading room which hosts live entertainment such as bands, karaoke and DJ’s. The pub has multiple television screens for a live televised offer which should include offering Sky Sports / BT Sports to attract further custom. The toilets are located towards the rear of the building and in good order. The new tenant may wish to gain a pavement licence.

The stated ingoing figures are correct at point of advertising. Please be aware there may be additional costs.


Everything about the Pub

Bar 29 is Rugby’s premier live music venue and has recently been refurbished to a very high standard. There is a fantastic range of draught lagers, bitters, ciders with a large selection of cocktails and also benefits from a late 2am licence. It is drinks focused operation of which the retail offer could be expanded with a sports offer, being beneficial to increase day trade and weekends prior to entertainment. The five letting rooms provide a multiple revenue stream. 

Private Accommodation

The accommodation is spread over two floors ,currently it has a one bedroom studio with kitchen and lounge situated on the first floor. However there is scope to either extend this private accommodation or create letting rooms with the additional five rooms however this would require some works and compliance .

Annual Rent: £21,000

Security Deposit: £5,000

Working Capital: £3,000

Stock: £2,000

Fixtures and Fittings: Upon Valuation  – funding options available for the right licensee.

Tie:        All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training: £325 plus VAT

For a breakdown on financial information, please refer to the ‘Additional Info’ tab.

Additional Info

Annual Rent – This is our lowest rent figure associated with a Full Tie.  If the tie is reduced the effective rent (via Tie Release Fees) will increase.  Rent is billed and paid for weekly in advance depending on the payment terms agreed). On occasion, our Business Development Manager will discuss a start up rent which is discretionary to an individual pub and can be discussed.

Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property.  Our standard deposit is 25% of the headline rent.  On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.

Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.

Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.

Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.

Tie: All drinks categories are tied.  For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

Training – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme.  Held online over three days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.

Service Charge Cost – £57.60 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement.  This also includes full access to e-learning for you and your staff.

*Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied and the licensee only occupying one property for commercial purposes.

Ingoing Cost: 10000
Annual Cost: 21000

The pub needs to be a chameleon offer with the potential to trade to day, evenings and weekends. There is an opportunity to think differently around the retail offer and we would be open to ideas such as a bespoke craft or spirit offer depending on feedback – could suit a local brewery or continue to cater for entertainment . We would consider a capital refurbishment spend with the right licensee.


Contact The Love Your Pub Team:

Contact number: 01329 227488

Contact email address:

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The Love Your Pub Group gives notice that the contents of these particulars are believed to be correct but are given without responsibility and intending purchasers or lessees should satisfy themselves by inspection or otherwise to their correctness. These particulars do not form any part of any offer or contract and no person in the employment of the company has any authority to make or give representation of warranty to this property.