On the lookout for the best UK drink suppliers for seasonal beers? Rocking Rudolph is available from our friends at Greene King !
If you want to embrace the joyousness of this season, Rocking Rudolph will make your pub feel like Christmas. These beers are perfect for this time of year and will increase the warmth and comfort for customers wishing to escape the chilly weather.
This is a festive favourite of venues and cask drinkers alike so why not stock this in your venue? Get it now before the Christmas rush.
UK Drink Suppliers For Seasonal Beers – Rocking Rudolph Is Available From Greene King !
Why a Seasonal Beer Menu Works
Attracting and Engaging New and Existing Customers
Seasonal beer menus are an effective way to stand out from the crowd and attract new customers. There are people who simply love beers and are more likely to try something new during different times of the year. Regularly introducing beers on rotation creates interest in your pub, and your customers will have a reason to visit, knowing they can expect something new, like a rich winter stout or a crisp autumn ale.
Our seasonal range is available during limited periods, in line with our seasonal calendar. Contact your Value for Venues Sales Development Manager for more information on how to stock any of our Seasonal Beers.
Rotating Seasonal Beers: An Effective Method to Keep Your Offerings Up to Date
How Do You Build A Balanced Beer Menu?
Seasonal beers are key to enhancing your beer menu, but it must also be balanced with crowd-pleasers or top-selling beers. This way, you can cater to more daring drinkers and regulars who prefer their usual beers.
Marketing Seasonal Beers
It is not enough to just stick a seasonal beer on the pumps in the hope that it will sell. A seasonal beer allows you to communicate and build a deeper relationship with your customers, so consider ways to maximise the marketing opportunity. Here are some things you could consider doing to help create a buzz around your seasonal beer rotations:
Beer mats and tasting cards
Staff T-Shirts
Beer tasting nights
Social media promotions
Table talkers and Counter Cards
For more tips on promoting your beer offerings, check out our guide on Putting Cask in the Spotlight.
Training Employees on Seasonal Offering
Your staff are an integral part of the sales process in relation to your seasonal beers, so ensure they are adequately trained on each beer’s characteristics, taste and food pairing considerations, if any. Customers are more open to trying new beers when staff can talk confidently and knowledgeably about them. This both enriches the customers’ experience and can drive sales.
How Value for Venues Can Help Your Seasonal Beer Menu
Access to a Wide Range of Seasonal Beers
At Value for Venues, we can provide a wide range of seasonal and specially brewed beers to satisfy your beer-loving customers all year round. Be it autumn ales or winter warmers, we have perfectly fitting beers for your pub. Our Cask Ales selection and Special Edition Ales are second to none and our Sales Development Managers can help you to curate a full calendar of guest beers to excite your customers.
Assistance Provided by Greene King’s Beer Genius Program
In addition to an extensive beer selection, an association with Greene King equips you with expert assistance through the Beer Genius program. This resource includes training your staff on seasonal beer trends, selection, serving, and maintenance to ensure that your pub offering is of the highest quality and standards.
Conclusion
Developing a seasonal beer menu is not just about swapping out beers—it is about providing customers willing to try new things with an exciting, rewarding, memorable drinking experience.
It can also generate additional interest in your pub and drive sales at key times in the calendar year. Contact your Value for Venues Sales Development Manager for more information on Seasonal Beers.
